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Adobe Marketo Engage Architect Master Sample Questions (Q49-Q54):

NEW QUESTION # 49
An enterprise software company sells its products directly to its B2B customers but also sells their product through third-party sellers. The company runs marketing campaigns directly to their B2B target audience. They also provide funds to the third-party sellers to run campaigns on the company's behalf. In return, the leads and engagement are provided by the third-party seller when a campaign is complete. Any data must be passed to Salesforce due to reporting being performed in Salesforce. Programs and channels should be set up to report on the efficacy of direct marketing and investment to third-party seller/partner marketing to determine how the budget should be spent the following year.
How should this requirement be met?

A. One set of channels should be created, and a tag should be used to determine Direct or Partner
B. Create a single global program to consolidate reporting for both direct and third-party seller marketing
C. Two sets of event-based channels should be created: one set for direct marketing and the other for third-party seller marketing
D. One set of channels should be created, and separate program statuses should be used to designate Direct or Partner

Answer: C

NEW QUESTION # 50
Which factor is most critical for improving email deliverability in Marketo?

A. Increasing frequency of email sends
B. Personalizing subject lines
C. Using approved IP warmup techniques
D. Sending emails in batches

Answer: C

NEW QUESTION # 51
What type of attribution model gives credit to the first and last touchpoints?

A. Multi-Touch Attribution
B. Linear Attribution
C. Last Touch Attribution
D. First Touch Attribution

Answer: A

NEW QUESTION # 52
What is the primary purpose of a lifecycle model in Marketo?

A. To automate email campaigns
B. To enhance deliverability of marketing emails
C. To manage lead progression through predefined stages
D. To create customer satisfaction surveys

Answer: C

NEW QUESTION # 53
An E-Commerce retail company would like to send abandon cart campaigns to customers who have logged in to their account, placed at least an item in their shopping cart, and did not check out in the next 8 hours. The transactional data has been integrated with Marketo via custom objects.
How would a Marketo Engage consultant recommend the campaign setup and personalization?

A. Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Person Tokens for personalization
B. Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Tokens using velocity scripting for personalization
C. Smart List: Trigger Added to custom object and payment is "not" paid Flow: Wait for 8 hours > Send Email Tokens using velocity scripting for personalization
D. Smart List: Trigger Added to custom object
Flow: Wait for 8 hours > Execute Campaign
Execute Campaign Smart List: Payment is "not paid"
Execute Flow: Send Email
Person tokens for personalization

Answer: B

NEW QUESTION # 54
......

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Mia Anderson Mia Anderson

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